“Lingerie for Everyday” is a speculative campaign focused on creating pieces that feel as good to wear as they look. The concept centers on the everyday woman who values comfort, reliability, and confidence in what she wears. This is a product designed to be lived in, not saved for special occasions.

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The visual direction reimagines Victoria’s Secret’s classic palette through softer pinks and warm browns, creating a calmer, more approachable feel. This tonal shift reduces the intensity traditionally associated with the brand and expands its reach beyond occasion-based lingerie into styles made for real, everyday life.